Marketing

Marketing SOPs: examples and templates

Marketing SOP examples and templates for campaign launches, content workflows and brand standards, written so your team and contractors follow them step by step.

Free templates to start from: Content publishing SOP template, Marketing campaign launch SOP template, Paid ad campaign launch SOP template, SOP templates for a marketing agency.

14-day free trial, then from $99/month or $990/year, billed automatically until you cancel. Cancel anytime; access continues to the end of the paid period.

Contractors need one process, not a login

Send a read-only share link that expires in 7 or 30 days and revoke it anytime.

Brand standards differ between brands

Keep brand guides per workspace, or share one library across brands on Business.

Launch checklists live in someone’s head

Talk through your launch with the AI assistant and get a checklist SOP back.

Marketing SOP template ideas

Start with these. The AI assistant can interview whoever knows each one best and draft it for you.

  • Paid ad campaign launch

    Lead Acquisition

  • Webinar promotion checklist

    Lead Acquisition

  • Email newsletter production

    Lead Nurture

  • Brand voice and visual guidelines

    Company

  • Review and testimonial requests

    Retention

  • Social content calendar

    Lead Nurture

Point every process the same way

Try SOPCompass free for 14 days. Interview the AI, import what you have and see your workspace come together.

14-day free trial, then from $99/month or $990/year, billed automatically until you cancel. Cancel anytime; access continues to the end of the paid period.